Word of Mouth Marketing

Word of Mouth Marketing

Word of mouth marketing.  You know you need to do it, but do you know how to do it?  It’s a frustrating enterprise for many people.  The tasks involved seem nebulous, and no one can give you a precise road map to follow.

Every lawyer is competing to get referrals and business through word of mouth marketing. Unfortunately, this can be incredibly difficult, especially if small talk, networking, and developing a referral network are not your favorite things to do.

Word of mouth marketing starts with having your network of people know, like, trust, and respect you.

Do you ever think:

  • Why does getting business seem so easy for other lawyers?
  • When will I ever get more referrals? 
  • What should I be doing to market?
  • What’s the secret?  Everyone else seems to know how to market.  Maybe I just didn’t go to the right CLE.

I have to develop my own book of business, but I don’t know where to start.

Please know that you aren’t alone.  Most lawyers don’t market as effectively, and those who do could usually improve dramatically with a bit of focus.  Business development does not have to be a daunting task.  There are ways to focus your efforts to bring more effectiveness to your work.  If you wish you were a more effective in marketing your practice, please email me today.  Let’s set up time to talk and see if I might be able to help.